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Monthly Archives: January 2023

Salvatore Ferragamo discovers the Lunar New Year mascot in the capsule collection

Salvatore Ferragamo discovers the Lunar New Year mascot in the capsule collection

On the occasion of the Lunar New Year season, the brand launched an exclusive collection inspired by the mysteries of the year’s mascot according to the Chinese concept: the Rabbit. Salvatore Ferragamo discovers the Lunar New Year mascot in the capsule collection Celebrating the Year of the Rabbit (or Cat in Vietnam), Salvatore Ferragamo chose […]

The reason why luxury brands are racing to choose Kpop Gen-4 idols as ambassadors

The reason why luxury brands are racing to choose Kpop Gen-4 idols as ambassadors

Over the years, K-pop has become so popular that the artist’s influence has spread beyond Korea, with global luxury brands flocking to look for artists to serve as Ambassadors. With big names, being announced to hold the position of Ambassador is almost “natural”, the media wave will only applaud or congratulate. The reason why luxury […]

WEIRDO: New eccentric trend

WEIRDO: New eccentric trend

This trend originates from Weird Girl, when girls freely express themselves in striking colors, unique textures, and materials, without any rules. The confidence to express themselves through an aesthetic trend has helped people get rid of the stereotypes and old rules of the old society. WEIRDO: New eccentric trend Therefore, “weird” in 2023 is like […]

Must be green: No longer a trend

Must be green: No longer a trend

The environment has always been the foremost concern of mankind. But since the pandemic occurred, this “trend” has only begun to spread strongly. According to Vogue Business Index Spring, 76% of Italian consumers seek the credibility of a luxury brand from the social responsibilities that the fashion house is committed to. Must be green: No […]